Zyloware and Kenmark Appoint Victoria Hallberg as Senior Vice President of Sales
PORT CHESTER, N.Y. — January 2, 2026 — Zyloware and Kenmark Eyewear announce the appointment of Victoria Hallberg Senior Vice President of Sales, overseeing all independent accounts across both organizations.
Victoria Hallberg - Senior Vice President of Sales
This appointment marks an important step in strengthening and unifying the sales process across all brands as the company positions itself for future growth.
“I’m honored to join Zyloware and Kenmark at this important moment for the organization. Both companies have built highly respected sales teams rooted in trust, collaboration, and strong relationships with their customers. I look forward to supporting this talented group as we align our efforts and build the next phase of growth together.” — Victoria Hallberg, Senior Vice President of Sales Zyloware/Kenmark Eyewear
With more than three decades of experience in the optical industry, Victoria brings a proven track record in sales leadership, brand development, and strategic account growth. Known for building strong teams and trusted customer relationships, her deep industry knowledge and customer-first approach align seamlessly with Zyloware’s long-term vision.
“Victoria’s experience, leadership, and understanding of the independent channel make her the right choice at the right time. As we continue to evolve and expand, her guidance will be instrumental in strengthening our sales organization and supporting our customers across all brands.” - Jamie Shyer, CEO Zyloware/Kenmark Eyewear
“We welcome the vision and industry expertise Victoria brings to her role within Zyloware and Kenmark. Her deep respect and passion toward independent optical practices are grounded in a clear understanding of the unique challenges each partner faces, and a steadfast commitment to delivering meaningful solutions that transform those challenges into opportunities.” - Jason Wehlage, Chief Strategy Officer Zyloware/Kenmark Eyewear.
Victoria’s appointment reinforces Zyloware/Kenmark Eyewear commitment to investing in leadership that enhances execution, consistency, and partnership across its entire customer base.
-ENDS-
For press inquiries, please contact:
Jackie Janiec: Zyloware VP of Marketing / jjaniec@zyloware.com
Mallory Fagan: Kenmark Director of Marketing & Creative Design / mfagan@kenmarkopt.com
About Zyloware:
Founded in 1923, Zyloware is the longest-running family-owned and operated eyewear company in the U.S. For more than a century, Zyloware has been dedicated to quality, innovation, and customer service. Its diverse portfolio of fashion, lifestyle, and value brands is designed to meet the needs of consumers across the globe. Zyloware’s broad portfolio of brands includes: Sophia Loren, Stetson, Randy Jackson, Shaquille O’Neal, H Halston, Via Spiga, Leon Max, Gloria Vanderbilt, CEV, and Daisy Fuentes.
About Kenmark Eyewear:
Since 1972, Kenmark Eyewear has designed and distributed quality eyewear worldwide. With an acclaimed portfolio of licensed and independent collections, Kenmark is known for its originality, high standards of design, and dedication to advancing the optical industry. Rooted in a legacy of employee ownership, Kenmark has remained committed to serving customers with innovation and integrity for over 50 years.
About CenterGate Capital:
CenterGate Capital is a private equity firm managing over $750 million. We focus on growing lower middle market companies. Our goal is to partner with management to create value for all stakeholders of our portfolio companies. CenterGate possesses flexible capital, enabling us to tailor each investment to a company's ownership goals and growth strategies. We structure transactions to enable owners to monetize their equity while also positioning the company for future growth. For more information, visit centergatecaptial.com